I Help B2B Businesses Grow with Technology and Processes
Hi, I’m Logan Thompson. Since 1999 I’ve been growing businesses with smart marketing and revenue operations.
How I Can Help Your Revenue Team Hit Your Goals
A marketing background blended with business experience
Analytics & Reporting
Business decisions need accurate reporting and data. I have experience creating that with GA4, Looker, HubSpot, Salesforce and can handle any software you throw at me.
Tech Stack Optimization
Revenue tech stacks can deliver results when used correctly. They can also cause a lot of wasted spend if not managed. I have experience in choosing the right stack and optimizing them for efficiency.
Process Improvement
The right processes increase team efficiencies and get everyone speaking the same language. I have experience creating, optimizing and automating processes.
We need to stop interrupting what people are interested
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97.8%?
Open Rate
Achieved?
7.35%?
Abandoned
Cart Rate?
Get tips & tricks on how to skyrocket your sales
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22%
Click Through
Rate
$1.2?
Revenue
Per Click
People + Technology + Processes =
Human-Centered Marketing Operations
Marketing teams are busy. You have goals to hit, reports to run, meetings to attend.
It’s hectic so you add more and more software to your tech stack to help solve some of the overwhelm. You then improve your processes to help make your team more efficient.
While the best tech stack and processes will help you considerably, it will only get you part of the way there.
Marketing is about people. You have your marketing team, customers, and leadership.
That’s why I believe all marketing operations should start with them. Understanding their goals, pains and desires will help guide your technology and processes.
That’s human-centered marketing operations.
My Experience
Director of Marketing and Revenue Operations
June 2021 – August 2023
Anthony Hamilton
Prialto
“No challenge was ever too great for Logan, and his ability to tackle complex issues head-on was a key factor in our team’s success.”
John Hughes
DROPIFIED
“His attention to detail, coupled with an approachable and down-to-earth attitude makes him the perfect leader of any team.”
Director of Marketing
November 2018 – May 2021
Founder
September 2008 – November 2018
James Teague
DIGITAL COLLECTIVE
“I would would strongly recommend working with Logan if you want a strong work ethic and brilliant marketing mind on your team.”
Who I Am
Since getting a marketing degree from Western Washington University in 2004 I’ve been fascinated with growing businesses. From eCommerce to B2B service and SaaS companies, I’ve always taken an analytical approach woven with a touch of creativity to produce real results.
A few highlights include:
Tools & Software I Work With
CRM & Email
Analytics & Reporting
Project Management
Websites & CMS
SEO
Advertising
Other
Want to Chat?
Email me to discuss how I can help your marketing, sales and service operations today.