I Help B2B Businesses Grow with Technology and Processes

Hi, I’m Logan Thompson. Since 1999 I’ve been growing businesses with smart marketing and revenue operations.

Logan Thompson - Digital Marketer

How I Can Help Your Revenue Team Hit Your Goals

A marketing background blended with business experience

Analytics & Reporting

Business decisions need accurate reporting and data. I have experience creating that with GA4, Looker, HubSpot, Salesforce and can handle any software you throw at me.

Tech Stack Optimization

Revenue tech stacks can deliver results when used correctly. They can also cause a lot of wasted spend if not managed. I have experience in choosing the right stack and optimizing them for efficiency.

Process Improvement

The right processes increase team efficiencies and get everyone speaking the same language. I have experience creating, optimizing and automating processes.

We need to stop interrupting what people are interested

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Open Rate


Cart Rate?

Get tips & tricks on how to skyrocket your sales

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Click Through


Per Click

People + Technology + Processes =
Human-Centered Marketing Operations

Marketing teams are busy. You have goals to hit, reports to run, meetings to attend.

It’s hectic so you add more and more software to your tech stack to help solve some of the overwhelm. You then improve your processes to help make your team more efficient.

While the best tech stack and processes will help you considerably, it will only get you part of the way there.

Marketing is about people. You have your marketing team, customers, and leadership.

That’s why I believe all marketing operations should start with them. Understanding their goals, pains and desires will help guide your technology and processes.

That’s human-centered marketing operations.

My Experience


Director of Marketing and Revenue Operations
June 2021 – August 2023

  • Rebuilt HubSpot and Salesforce data infrastructures and processes, optimized workflows, and built meaningful reports & dashboards.
  • Hired, trained, and managed staff, freelancers, agency partners and managed relationships with technology vendors.
  • Optimized marketing strategy that led to a 150% increase in marketing sourced revenue.
Anthony Hamilton


“No challenge was ever too great for Logan, and his ability to tackle complex issues head-on was a key factor in our team’s success.”

John Hughes


“His attention to detail, coupled with an approachable and down-to-earth attitude makes him the perfect leader of any team.”


Director of Marketing
November 2018 – May 2021

  • Built and led marketing team and outsourced agencies.
  • Successfully led migration of CRM to a new technology platform.
  • Implemented an SEO strategy resulting in a 192% increase in organic traffic.
Digital Collective

September 2008 – November 2018

  • Annually directed over $750K in PPC platform ad spend.
  • Launched an internal eCommerce brand, growing it from launch to $8M in 3 years.
  • Integrated and managed multiple 3rd party integrations into the marketing tech stack.
  • Supervised and hired a team of 30 employees.
James Teague


“I would would strongly recommend working with Logan if you want a strong work ethic and brilliant marketing mind on your team.” 

Who I Am

Since getting a marketing degree from Western Washington University in 2004 I’ve been fascinated with growing businesses. From eCommerce to B2B service and SaaS companies, I’ve always taken an analytical approach woven with a touch of creativity to produce real results.

A few highlights include:

  • Lead 3 different marketing teams
  • Optimized over 250 websites for SEO
  • Managed millions in PPC and paid social ad spend
  • Designed thousands of landing pages in WordPress and HubSpot CMS
  • Authored 2 books
  • HubSpot Academy Certifications: Revenue Operations, Salesforce Integration, Inbound, Marketing Software, Sales Software
Logan Thompson in a suit
Google Analytics Logo
HubSpot Logo
Salesforce Logo

Tools & Software I Work With

CRM & Email

  • HubSpot
  • Salesforce
  • ActiveCampaign
  • Klaviyo

Analytics & Reporting

  • Google Analytics
  • Google Tag Manager
  • Looker Studio
  • Tableau

Project Management

  • ClickUp
  • Monday.com
  • Trello
  • Asana

Websites & CMS

  • WordPress
  • Shopify
  • HubSpot HUBL
  • HTML & CSS


  • Ahrefs
  • Google Search Console
  • Screaming Frog
  • Semrush


  • Google Ads
  • LinkedIn Ads
  • Meta Ads
  • Rollworks (ABM)


  • ZoomInfo
  • Zapier
  • Form Assembly
  • Typeform

Want to Chat?

Email me to discuss how I can help your marketing, sales and service operations today.