I Help Organizations Grow Through Strategic Marketing

Hi, I’m Logan Thompson. Since 1999 I’ve been growing businesses with smart marketing and revenue operations.

Logan Thompson - Digital Marketer

How I Can Help Your Organization Achieve Its Goals

I bring a unique combination of marketing expertise and operational leadership, designed to align teams, optimize resources, and deliver results.

Data-Driven Insights & Reporting

Effective marketing starts with understanding the numbers. I excel at creating actionable insights using tools like GA4, Looker Studio, HubSpot, and Salesforce—ensuring every decision is backed by accurate data.

Marketing Technology Optimization

The right tools can transform your marketing efforts, but only if they’re used strategically. I specialize in evaluating, implementing, and optimizing tech stacks to reduce waste and maximize efficiency.

Process Improvement & Implementation

Efficient processes drive effective teams. I have a track record of creating, refining, and automating workflows that get teams aligned and focused on achieving organizational goals.

People + Technology + Processes =
Impactful Marketing

Marketing teams juggle goals, reports, campaigns, and constant demands for performance. The pressure often leads to adding new tools and updating processes to keep up.

While these solutions are valuable, they only address part of the equation. At its core, marketing is about people—your team, your audience, and your stakeholders.

I believe the most effective marketing strategies start by understanding these people: their goals, challenges, and aspirations. By aligning technology and processes around this understanding, we create marketing operations that drive real impact and meaningful connections.

This is human-centered marketing leadership—where people remain the focus while strategies and tools support their success.

Let’s build something great together.

My Experience

Prialto

Director of Marketing and Revenue Operations
June 2021 – August 2023

  • Rebuilt HubSpot and Salesforce data infrastructures and processes, optimized workflows, and built meaningful reports & dashboards.
  • Hired, trained, and managed staff, freelancers, agency partners and managed relationships with technology vendors.
  • Optimized marketing strategy that led to a 150% increase in marketing sourced revenue.
Anthony Hamilton

Prialto

“No challenge was ever too great for Logan, and his ability to tackle complex issues head-on was a key factor in our team’s success.”

John Hughes

DROPIFIED

“His attention to detail, coupled with an approachable and down-to-earth attitude makes him the perfect leader of any team.”

Dropified

Director of Marketing
November 2018 – May 2021

  • Built and led marketing team and outsourced agencies.
  • Successfully led migration of CRM to a new technology platform.
  • Implemented an SEO strategy resulting in a 192% increase in organic traffic.
Digital Collective

Founder
September 2008 – November 2018

  • Annually directed over $750K in PPC platform ad spend.
  • Launched an internal eCommerce brand, growing it from launch to $8M in 3 years.
  • Integrated and managed multiple 3rd party integrations into the marketing tech stack.
  • Supervised and hired a team of 30 employees.
James Teague

DIGITAL COLLECTIVE

“I would would strongly recommend working with Logan if you want a strong work ethic and brilliant marketing mind on your team.” 

Who I Am

Since getting a marketing degree from Western Washington University in 2004 I’ve been fascinated with growing businesses. From eCommerce to B2B service and SaaS companies, I’ve always taken an analytical approach woven with a touch of creativity to produce real results.

A few highlights include:

  • Lead 3 different marketing teams
  • Optimized over 250 websites for SEO
  • Managed millions in PPC and paid social ad spend
  • Designed thousands of landing pages in WordPress and HubSpot CMS
  • Authored 2 books
  • HubSpot Academy Certifications: Revenue Operations, Salesforce Integration, Inbound, Marketing Software, Sales Software
Logan Thompson in a suit
Google Analytics Logo
HubSpot Logo
Salesforce Logo

Tools & Software I Work With

CRM & Email

  • HubSpot
  • Salesforce
  • ActiveCampaign
  • Klaviyo

Analytics & Reporting

  • Google Analytics
  • Google Tag Manager
  • Looker Studio
  • Tableau

Project Management

  • ClickUp
  • Monday.com
  • Trello
  • Asana

Websites & CMS

  • WordPress
  • Shopify
  • HubSpot HUBL
  • HTML & CSS

SEO

  • Ahrefs
  • Google Search Console
  • Screaming Frog
  • Semrush

Advertising

  • Google Ads
  • LinkedIn Ads
  • Meta Ads
  • Rollworks (ABM)

Other

  • ZoomInfo
  • Zapier
  • Form Assembly
  • Typeform

Want to Chat?

Email me to discuss how I can help your organization today.