Earlier this week I got the feedback people wrote about the panel I was on at Affiliate Summit West 2011 about building the affiliate & affiliate manager relationship. For the most part we had some pretty good feedback and I think it went fairly well. However there was one comment that I’ve been thinking about from someone who either wasn’t paying attention to something I said, or I didn’t explain myself well enough.
I was talking about how affiliate managers need to understand their affiliates and know that each one is different. As affiliates not all of us like the same things or work in the same way, so affiliate managers need to understand what motivates each of their main affiliates, how they prefer to be contacted, etc.