To be a good affiliate marketer (or any type of marketer for that matter), you need to be at least one step ahead of your customer. When your customer is looking for swimsuits for the summer, you should already be in the planning stages of what you are going to be doing for fall, or even better yet, “pre-fall”.
The past few weeks I have been noticing an increase in sales for a small niche site I built a few years ago that I don’t really spend much time updating. Although I was a bit surprised when it went from 2 sales a week to about 10 sales a day, I quickly realized it was because of an increase of back to school shoppers. The site targets apparel for teenagers, which greatly increases with the back to school rush. This has got me thinking of how I can plan my niche sites based around the calendar.
Pretty much every affiliate marketer will tell you they love November and December because of the Christmas rush, but what if you where to plan your sites so that you would have a rush all year long? For one you would have a little more stable stream of revenue, and two you would probably be making more money.
To be successful, you can’t wait until the last minute to work on your sites. Don’t wait until October 29th to start planning your Halloween costume site. Try to get your sites built at least a month prior to, if not longer before the specific season starts.
Off the top of my head, here are a few seasons and niche ideas your could build that go with them. I know there are tons more so use your imagination as well as Google Trends to help you find what is going to be hot in the next few months.
New Years – Party supplies, weight loss and health sites, journals
Valentines – Gifts, flowers, cards
St. Patrick’s Day – Green gifts
Easter – Egg dyeing, candy, gift baskets, flowers
Mothers and Fathers Days – Flowers, gifts, be creative
Halloween – Costumes, candy
Thanksgiving – Decorations, kitchen utensils, art supplies
Christmas – Pretty much everything
Winter – Jackets, ski & snowboarding gear, sleds
Fall – Back to school supplies, kids and teens apparel, backpacks
Summer – Swim gear, pool supplies, camping gear
Spring – Gardening supplies, hiking gear
What are you building now that is going to be hot 3 months from now?