Today Yahoo and Bing announced that the transition of Yahoo search ads to Bing is now complete. I noticed a nice increase in traffic on my Bing campaigns and am definitely looking forward to being able to manage both Yahoo and Bing campaigns all from 1 interface.
However there are few things about the transition that I don’t like.
- Bing’s interface doesn’t work well in Chrome, which is my browser of choice.
- You can’t target just Yahoo or just Bing, it’s a 2 for 1 combo.
- Microsoft AdCenter desktop seems a bit slow and bulky. Twice when I’ve tried to upgrade it has crashed and I’ve had to do a complete uninstall and re-installation. Pain in the butt.
I haven’t really noticed any bid price increases yet, but it is still early to tell.
If you’re a PPC marketer, what’s your thoughts on the transition?