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5 Ways To Meet Your Target Markets Needs

This weekend my wife and I took our 6 month old daughter and went to some factory outlets to do a little clothes shopping (yeah, my favorite). After my daughter successfully kept us from shopping for the 1st hour by screaming at the top of her lungs, she finally fell asleep in her stroller and we were off to power shop before she woke up again.

As a new dad, I’m still learning all the tricks to accomplishing my goals out in public with my sweet, yet very vocal little girl.

One of our goals was to buy some pajamas for Brynna as there were at least 4 stores that carried baby clothes.  First we went to Gymboree, no problems there.  We got a few things and were on our way.

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It’s a Fact, Criminals Like The Yankees

I came across this article from the New York times today on how a popular trend among criminals is that they love wearing Yankees hats.

Check it out here.

As a marketer my first thought is how I can cash in on that knowledge.  Hmmm… Is there ads in prisons? Ok, just kidding, but in all seriousness, I could think of a few campaigns that would target people with criminal backgrounds selling Yankees hats in New York.

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How To Make New Customers Love You

Last night I went to a new local restaurant (Fireside Cafe in Vancouver, WA) with my wife and a few friends.  My friend had been raving about how great the place was for weeks and how great their nachos were, so we finally decided to go.  All excited for nachos, we sat down at the table.

The Picture Doesn't Do These Nachos Justice

When we ordered the nachos, the waitress said they were out of cheese (it was fairly close to closing time), but if we would wait they would send an employee to a supermarket and by some cheese just for us.  This was the first time I’ve been to a restaurant that was out of an item and was willing to go buy some more ingredients just for me.

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Like Beer? Check Out My New Blog

For those of you who know me, you know that I love a good craft beer. To me, beer is like art.  Each one is crafted differently and has different qualities to admire. I’m sort of a beverage fanatic and have finally decided to take my passion and make it into a blog.

I was deciding to start up a blog about craft beers and home brewing when I came across a site for sell that has been around since 2007 and already has some great content. I decided to buy it and just got it transfered over to me this week. There is still a lot of work to be done on it, but grab a beer and come check it out, bookmark it, and add it to your RSS feed.

Come visit Blog About Beer.

My Interview With Jonathan Volk

In case you aren’t a visitor of Jonathan Volk’s blog, he did an interview with my that went live today.  Check it out.  If you don’t follow Volk, you are missing out.  He is one of my favorite guys in the industry and is real down to earth (and I’m not just saying that because he plays drums to).

Thanks Jonathan.

Read the interview here.