First of all, let me preface this post by saying that I’m not claiming anyone is racist, I’m just putting this out there and letting you decide since there may be something I’m missing or not seeing.
This weekend I quickly setup a new Facebook campaign for a vision related offer. I didn’t spend a lot of time on it, but I just wanted to get it up and start seeing some traction.
I broke the ads down into multiple campaigns and I just want to talk about one of those.
To make things easier, I used images that I already had on my computer and put up 3 images. I used the same exact title and description across all of these ads and segmented them down into 3 different age groups.
So there was 3 age groups for each of the images which resulted in 9 ads total.
Here are the 3 images I used.
Out of those 9 ads I created, 3 of them were disapproved because “the image included in your ad is not suitable to appear on Facebook.”
Can you guess which image was disapproved 3 times? If you guessed the African American lady you are correct.
Now maybe there is something missing, but the first two images are very similar. The only two things I see different in the images is that in the one that was disapproved, the lady isn’t white, and she is slightly overweight.
So what would cause them to disapprove one of those images over the other? Is there something I’m missing or are they just racist or don’t like overweight people?
What do you think?