I’ve been on a split testing craze lately trying to eek out every dollar out of every campaign. If you read my previous posts on how I doubled my conversion rate just by changing the background color, then I’m sure you see the power in split testing everything on your landing pages.
What happens though when your site is in WordPress?
There are two ways to approach your split testing in WordPress that I’d recommend. The first is geared more if you are sending traffic to specific landing pages via paid traffic. To split test, just create two identical pages (make sure to hide one from search engines if you care at all about your search rankings), change the element on 1 of the pages you want to split test, then send traffic to each. Find the winner, ditch the loser and test something else. Repeat, over and over again.
Simple right? Yep, it’s not that difficult. If your traffic is coming all from organic traffic though it becomes a little trickier.
Luckily you can use Google Website Optimizer to conduct your split tests for you.
Just setup Google Website Optimizer like you normally would and then go download the Website Optimizer WordPress plugin. Then just use this formula for your first test.
- Activate the plugin through the ‘Plugins’ menu in WordPress
- Create the landing pages and the conversion page
- Create the experiment in the Google Website Optimizer
- Use the textareas added in the page or post edit form to embed the control, tracking and conversion code provided by the Google Website Optimizer
The next step is to watch your profit increase.
If you’re not familiar with how Google Website Optimizer works, make sure to check out these tutorials.
How do you split test pages in WordPress?