If you’ve been around Internet marketing for more than 5 minutes, I’m sure you’ve heard about the importance of split testing your landing pages. I believe that the only time you should stop split testing, is when your conversion rate reaches 100% (which honestly won’t ever happen).
I’ve had an old campaign running with search traffic that I haven’t touched in about 2 years. It doesn’t get a ton of traffic, but makes a consistent profit of $50-$100 a day. I got lazy with the campaign as I have just had it on autopilot.
For the past year or so the conversion rate has been hovering around 1.05%. Not to bad for a $75 CPA. It had been a few years since I did any testing with my landing page so I figured I would make one minor change and see if it made any difference.
The only thing I changed was the background color.
Everything else on the site stayed the same, but I changed the background color from red to a light blue at the beggining of October. Since then my conversion rates have shot up to around 1.97%. With a $75 CPA, just that little increase means a lot more profit and it only took a few minutes to change.
I used a WordPress theme on the site called WP Bankable I got from Theme Forest. Here is a quick screenshot of the theme and the backgrounds (my landing page looks different, but uses the same colors).
All in all less than a 5 minute change almost doubled the conversion rate.
Make sure to never stop testing your landing pages. Test everything!