While I love affiliate marketing and most of this industry, there are a few things that annoy the crap out of me. If you’ve been around the industry for just a short time, I’m sure you’ve run across at least a few of these, and while you may have a different opinion than me, these are my pet peeves.
So without any further intro, here are 10 annoying things about the affiliate marketing industry in no particular order.
- White Guys Talking Like They’re From The Hood
Ok, so this is at the top of my list for a reason. Seriously, go to any conference or forum and you come across these white kids from the suburbs trying to talk like they’re from Compton. I know there are a lot of people who didn’t make it to college, but come on, that doesn’t give you an excuse to talk like a G. What’s worse is when I get an instant message from a so called network owner trying to get me to join their network and I have no clue what they are talking about as it’s all in ebonics or more likely, some made up language that they think makes them sound gangsta. On a side note, if you can’t put a fully functional sentence together I will not even consider looking at your website let alone joining your network.
- Affiliate Managers Who Don’t Listen
If you’re like me, you have too many affiliate managers. I admit that I have signed up to more networks and merchant programs than I know what to do with. With that comes the abundance of affiliate managers, and nothing turns me off to a network more than affiliate managers who don’t listen. They all want to “help you earn money” and “build a relationship”. Well that’s not going to happen if you don’t listen. For example a few weeks ago an AM contacted me on AIM and asked what I was looking for. I told them I’m looking for some unique campaigns for PPC in non saturated markets. They replied, we got some great acai, colon, teeth, and biz opp offers you should look at. Sure, tell me you have great offers in the 4 most saturated markets there is, when specifically I told you that wasn’t what I was looking for. I doubt I will ever run anything with that network.
Aside from blatantly taking advantage of people and lying to them, can you be any less creative? Sure people are making a ton of money from them, but they are annoying and deceptive. If you’re pushing a product that sucks enough that the only way you can get people to buy it is to lie to them, then its time you find a new product.
- Affiliates Stealing Landing Pages & Content
This not only annoys me, but makes me mad. A few times I’ve found someone who has completely ripped off my landing page and content, maybe changing a few words here and there, and then bid on the same keywords I do. There are a lot of idiots in this industry who can’t think for themselves and just steal what others are doing. If a car dealer steals another car dealers cars and tries to sell them, they get arrested. In the online marketplace, they earn money and keep on stealing.
- People Who Blab About How Much They Make
There are a lot of not so humble people in this industry that love to talk about how much money they make. “Hey, I make $250,000 a month, I’m super!”. Who really cares? Congrats to you if it’s true, but I don’t really care. You don’t see a lot of other professions who shout to the world about what their income is and take pictures of themselves with checks (other than professional golfers). Spout off how much you make publically and you lose instant credibility to me.
- The Term Super Affiliate
This one goes along with #5. Generally it is the people that label themselves as “super” affiliates who like to scream from the mountaintops about how they are rolling in the cash. The whole phrase “super affiliate” just annoys that crap out of me. I’m not superman, so don’t call me super. Ok, maybe I’m being a little harsh, so you can call someone a super affiliate when they can make $1 million a day consistently and fly while doing it.
- 12.3 Million CPA Affiliate Networks
Alright, maybe there aren’t 12.3 million CPA networks out there, but it feels like there is. It seems that everyone is starting their own CPA networks lately. With Has Offers and other tracking software out there, it makes it easy for people that shouldn’t be owning a network to start one up. What annoys me most is that I get pitched to just about every day about a new network that has the highest payouts, and biggest selection of offers. Here’s a clue, if your “network” is based out of your moms basement, I probably won’t return your IM.
- Assuming All Affiliates Care About UFC Fighting
Maybe it is just since I’m from Washington state and don’t know anyone around here that cares about UFC fighting, but I find it odd that UFC fighting is such a big deal in the affiliate community. Whether its conferences, twitter, forums, or blogs, someone in this industry is talking about UFC. I’ve also had affiliate managers want to strike up a conversation about it. Don’t get me wrong, it’s not a bad sport, I just care about UFC fighting as much as I care about bird migration in Africa.
- Conversions That Don’t Track
I absolutely love it when I launch a new campaign and spend a few hundred dollars in PPC the first day to get 0 conversions. I especially love it when I come to find out that the merchant didn’t have the tracking setup correctly so I probably had some conversions, but they can’t be sure. Back to the car dealer example, if a car dealership messed up the monthly tracking of which salesman sold what cars and ended up not paying commission on the sales, they would probably have very few quality sales reps in a short amount of time. Same thing applies in this industry.
I know it happens in most industries, but there are so many people lying in this industry. Whether it’s networks telling you crap about how they have the highest payouts, other affiliates telling you they made $150,000,000 in a day, merchants telling you their program doesn’t suck, or the countless other bull stories out there, it starts to get annoying. It’s almost to the point it’s hard to trust anyone is telling the truth anymore unless you really get to know someone well. And even then…
So what have I missed? What annoys you in this industry?